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Ad-Stops™ is a dynamic advertising platform that is
extremely user-friendly. Ad campaigns can be easily
launched or edited in real-time.
Real-time location and time
based advertising also
benefits passengers by providing them with relevant
promotional entertainment. Relevance is a key factor in
holding the attention of a target audience.
Ad-Stops™ is fully
integrated into transSpot’s proprietary Real-time
Passenger Information System. Passengers look at the
display screens for information that pertains to their
particular ride.
As riders recognize
that both the passenger information and the
advertisements are time and location
based – and apply
directly to them - they remain interested. A captivated
audience that is interested in your ad is an audience
that will have a higher recall rate, and is more likely
to buy your products or services.
Time and location based
advertising presented to a captive audience equals
greater sales conversions.
Ad-Stops™ offers a number
of advertising options on a single multi-media
platform. The system enables 15-20 second, dynamic
visual ads in nearly any format. Plus, Ad-Stops™
provides attractive online templates for fast, easy, and
affordable ad creation.
There are also several
opportunities to selectively integrate ad placement
directly into the passenger information system, by
sponsoring portions of the content provided by the
transit operator.
Ad-Stops™ provides an ideal
medium for
large advertisers
seeking maximum targeted exposure for their products,
and
ad
agencies
fulfilling the advertising needs of numerous clients.
While able to satisfy the dynamic
needs of large advertisers and agencies, Ad-Stops™ also
provides an ideal solution for smaller
local advertisers. Ad-Stops™ recognizes that small businesses depend on
highly targeted campaigns to get the best value within a
limited advertising budget.
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