Location and Time Based Advertising

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Targeted advertising gets results. Knowing your audience and targeting ad campaigns to specific audience segments are central principles of ad placement. transSpot knows as well as anyone in the business that these principles are the keys to success in any promotional advertising.

 

 
 > transSpot has developed Ad-Stops™, a proprietary internet web-based advertising management platform. Ad-Stops™ enables advertisers to choose their audience, and to select precise times and locations for their ads to be displayed.
 

 

 

Ad-Stops™ is a dynamic advertising platform that is extremely user-friendly. Ad campaigns can be easily launched or edited in real-time.

 

Real-time location and time based advertising also benefits passengers by providing them with relevant promotional entertainment.  Relevance is a key factor in holding the attention of a target audience. 

 

Ad-Stops™ is fully integrated into transSpot’s proprietary Real-time Passenger Information System. Passengers look at the display screens for information that pertains to their particular ride.

 

As riders recognize that both the passenger information and the advertisements are time and location

based – and apply directly to them - they remain interested. A captivated audience that is interested in your ad is an audience that will have a higher recall rate, and is more likely to buy your products or services.

 

Time and location based advertising presented to a captive audience equals greater sales conversions.

 Ad-Stops™ offers a number of advertising options on a single multi-media platform. The system enables 15-20 second, dynamic visual ads in nearly any format. Plus, Ad-Stops™ provides attractive online templates for fast, easy, and affordable ad creation. 

 

There are also several opportunities to selectively integrate ad placement directly into the passenger information system, by sponsoring portions of the content provided by the transit operator.

 

Ad-Stops™ provides an ideal medium for large advertisers seeking maximum targeted exposure for their products, and ad agencies fulfilling the advertising needs of numerous clients.

 

While able to satisfy the dynamic needs of large advertisers and agencies, Ad-Stops™ also provides an ideal solution for smaller local advertisers. Ad-Stops™ recognizes that small businesses depend on highly targeted campaigns to get the best value within a limited advertising budget.

 

 

 

 

 

 

  8 Hasadna St.,  Raanana 43662, Israel P.O.B. 2316,. Tel: +972-7-77100000, Fax: +972-9-7252760, E-mail: info@transspot.co.il