Income Generator

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transSpot’s Ad-Stops™ system is a powerful generator of on-going income for a transit operator. Ad-Stops™ is fully integrated into the real-time passenger information system.

On each bus, transSpot displays important ride information, attracting the attention of passengers.

As such, transSpot becomes an ideal multimedia platform for the promotion of advertising content.

Passenger information frames are alternated with time and location based advertising content from the Ad-Stops™ system.

Advertising on buses and trains is a well-established medium. Ad-Stops™ takes advertising on public transportation to a new level, by enabling highly targeted advertisements to run in digital format for intervals of 15-20 seconds.

Advertisements can be targeted by day and time as well as by location along a particular route.

The Ad-Stops™ system is both user-friendly and intuitive, and can be utilized by large advertisers and local  advertisers alike. The system is also tailored to meet the needs of ad agencies that service many clients simultaneously.

Consider the following factors:

When you take these factors into account, you can quickly see that the potential income is very high because of the high number of potential ad exposures over the course of a month. 

Advertisers can select their budgets, and pay for each advertisement exposure they receive on the system. In addition, advertisers can sponsor  transSpot passenger information on particular lines or particular road segments.

The potential for ad revenue with  Ad-Stops™ is tremendous, and many transit operators have installed the transSpot system solely for the income generated by the advertising integration system.